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论老子

道,领导也。领导必需要不断呼唤,教导下属以及以身作则。下属的过和错皆因领导懒惰。

 
 
 

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Chapter 1: The veil of misinformation  

2012-06-20 12:03:00|  分类: 7 Deadly Mgnt Be |  标签: |举报 |字号 订阅

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Imagine your Eskimo friend came to town to pay you a visit. Being a good host, you decide to invite him over for a dinner. He is served an omelette with chicken and vegetable filling. Your friend asks what that yellowish food is made of because he has never eaten nor seen an egg in his life.

You and I know that an egg is semi-spherical on one side and oval on the other end. But you roll up a piece of cardboard into a cylinder and place the egg on one end of the cylinder with the semi-spherical shape of the egg facing up. In figure 1-1 below, the cylinder covers up the oval end of the egg and shows the Eskimo only the semi-spherical end.

Now if you ask him to guess what the shape of an egg is, will he say that it is spherical like a ping-pong ball or like some other shape?



Figure 1-1: The pointed end of the egg is covered by the cylinder

The veil of misinformation is what someone intentionally does to show you only a set of information to favor his line of argument and hide the drawbacks from you. Inevitably, your decision will be influenced to favor that line based on the set of information presented. Thus, one needs to be careful when presented with overwhelmingly unbalanced information.

Investor (Mis)information

Hewlett-Packard had been using this pie chart (shown in Figure 1-2) for more than a decade to tell the investors how HP could be the most enviable brand in the printing industry. Although Inkjet and LaserJet printing were used by merely 4% of the printing volume since then, the remaining 96% was seen as a vast potential market to tap on. In other words, HP’s printing business could grow tremendously.

Figure 1-2: Distribution of printed page volume

What HP failed to mention was the cost per page, productivity, and lifespan of the printing equipments. For those who were aware of those key determining criteria, they would realize that it was simply not possible for HP Inkjet and Laserjet printers to capture the market share occupied by traditional heavy-duty printing equipment.

From the Hewlett-Packard website, one can obtain data on page yield and the selling price of ink cartridges. As an example, I have been using a HP Photosmart C6280 All-in-one. For monochrome printing, the ink cost is about S$0.043 per page excluding the depreciation cost of the printer. A page printed using the traditional offset printing equipment costs S$0.05 per page, but that includes ink, paper, equipment depreciation, factory rental, labor cost and net profit.

The HP page yield is obtained under the ISO 24711 testing guideline, a standard which the actual result in every day use may differ from that during testing condition. ISO standard page yield is therefore must be used only as a starting point for comparison purposes rather than to predict the actual yield one would get from the HP printer and ink cartridge. Actual yield will vary depending on the amount of page content and density of printed text. Another least known fact is the page density in traditional printing is typically double than that specified in the ISO standard.

Traditional printing uses A1-size paper (equals to eight A4 pages). The printing speed per page is several times faster than the fastest HP printer. In addition, the A1 paper size alone represents an eight-fold increase in productivity over the HP printer that only prints a single sheet of A4-size paper, one piece at-a-time.

Other post-production processes such as page sequencing, shearing, and binding are much faster in the traditional printing format of an 8-up[1] print-out. These processes are more efficient and cost much lesser than individual pages of the HP printing process.

Why didn’t HP reveal those set of information? If it had, you would have found it difficult to believe that it was possible for HP to expand into the adjacent market. This short illustration points out how powerful the veil of misinformation can be.  

For more than a decade, HP has not expanded its market share significantly from the so-claimed 4%. Yet, many still believe that the potential is there.

How the Lee dynasty had fooled all Singaporeans for five decades.

Please read the embedded url link. It describes many policies that LKY implemented in Singapore hideously cloaked under the veil of misinformation.

http://ericwoonct.blog.163.com/blog/static/18191136220134202656928/



[1] Printing eight sheets of A4 sized images in one pass

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